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Heineken and Carlsberg Trying To Buy Rival
Thursday, October 18, 2007
Beer mergers all too often end in a headache. But that hasn't deterred Heineken and Carlsberg from clubbing together to plan a cash bid for their U.K. rival, Scottish & Newcastle. Though the Danish and Dutch brewers each have strategic reasons to pursue S&N, a deal won't be easy -- and it certainly won't be cheap. Since March, the shares have risen 20% as a result of persistent bid froth.
Source: Wall Street Journal
Posted by Anthony 4:19 AM
Labels: Alcohol Industry News
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