New Bacardi Mojito Commercial
Monday, July 06, 2009

Hmmm, since I posted the Bacardi Mojito Ad video the other day it has come to my attention that there's a new commercial now.

It's pretty good but I think I still like the old commercial better. The beat of the music with and the muddling of the drinks just seems a lot cooler to me than this feel good video.

Posted by Anthony 8:34 AM 0 comments  

Labels: bacardi, video

Bacardi Mojito Commercial
Saturday, July 04, 2009

It's summertime and that means that it's mojito time. Now if this Bacardi video doesn't make you want a mojito then you had better check your pulse.

Just one comment about the bartender. The poor guy has to sit there and muddle all of those mint leaves to make mojitos for everyone and that just doesn't seem fair to me. Give the guy a break and order a beer every once in a while.

Posted by Anthony 8:24 AM 0 comments  

Labels: bacardi, video

Why Is There A Bat Logo On Bacardi Rum?
Tuesday, March 27, 2007

The other day when I asked why Bacardi uses a bat for it's logo, Box 1715 was nice enough to leave a comment answering my question. Thanks Box!

Legend has it that when the founder of Bacardi was looking for a factory to start a distillery, he found a building that had fruit bats living up in the roof. This was considered to be a good omen so he bought the factory.

And then when he was ready to start selling Bacardi Rum, it was his wife who suggested using the bat logo because it was easily recognizable. And since many of their customers were illiterate, it would be easier for them to pick out the bottle that contained, "el ron de murcielagos", the rum of the bats.

Posted by Anthony 8:38 PM 1 comments  

Labels: bacardi, rum